In the midst of finding new patients, catering to your clientele, and keeping up with the latest in the dental industry, marketing your dental practice can oftentimes fall low on the priority chain. However, marketing is a vital piece to increasing your list of patients and reputation in your community. To get back into the swing of things, here are some proven marketing strategies that can be used as an easy checklist for your dental practice.
Get involved in your community
Potential patients are much more likely to feel connected to a dentist if they encounter them outside of the dental chair. Consider sponsoring local events or participating in charity functions. Donating items or time and resources are easy ways in making your presence known in your local community.
Start a blog
Regularly posting a series of blogs not only gives patients a way to keep up with interesting information, it also creates a personal connection with anyone online reading your content. Offering practice dental advice and at-home best dental practice tips are great topics to start with!
“Welcome to the neighborhood”
Sending out greeting cards to new homeowners in your area can be an easy and effective way to create a friendly and welcoming connection with new potential clients.
Offer a pre-pay 5% bookkeeping discount
Discounts will always attract patients, and this creates an additional added bonus as patients will be much more likely to keep an appointment that’s already booked and prepaid for.
Does your dental practice engage in other unique marketing strategies? Let us know!
To read the entire article, please visit www.dentistryiq.com.
Note: This content is accurate as of the date published above and is subject to change. Please seek professional advice before acting on any matter contained in this article.
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