Are you getting your money’s worth out of your marketing package? You take pride in your practice and proactively seek out new patients. Have you taken an inventory to see what is working and what’s not?
- Track your incoming patients and see what percentage of them hear about a certain postcard or ad, and that will provide insight. Train your staff so they know how to handle those new patients and get them scheduled.
- Try to objectively assess your marketing campaigns. If one of them isn’t working, try something else, rather than making lots of revisions, hoping that will be the right one
- Don’t let pride get in the way of your success. The emphasis of dental school is dentistry, not marketing. Outsource when you need to and don’t expect that you’ll know how to do everything.
- When you create marketing pieces, use specific language. Let consumers know what the offer is, when it expires, what the value is, and how to claim it. Be firm about your call to action so they know they better act on the offer before it slips away.
For more tips, read the article from ModernDental Network
Note: This content is accurate as of the date published above and is subject to change. Please seek professional advice before acting on any matter contained in this article.
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