More healthcare providers are creating mobile sites as consumers increasingly use portable devices for day-to-day tasks. As many patients don’t look forward to dental visits, simplifying the process of choosing a dentist and scheduling appointments is appealing.
Creating a website that’s pleasing to the eye and easy to use draws new patients and helps retain current ones. The trust and credibility you’re able to capture with that first impression is invaluable, and often that first impression will be on a consumer’s mobile device. Making consumers comfortable with your practice should be a goal of your mobile site. Include photos of the office and your employees, and avoid impersonal stock photos.
Experts suggest making mobile websites easy to navigate, where essential information such as hours, location, and contact information is readily available. Eight percent of consumers will leave a website if they can’t find contact details, so they must be able to access that information without having to dig around.
A user-friendly mobile experience will also help retain current patients. Research has shown that the cost of attracting new customers is five times the cost of retaining existing customers. If patients are able to schedule a cleaning or update a form without having to make a phone call or go to a desktop, they will have a more favorable experience.
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Note: This content is accurate as of the date published above and is subject to change. Please seek professional advice before acting on any matter contained in this article.
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