Many dental practices engage in both external and internal marketing strategies. While internal marketing can be much more cost-effective than external marketing, there is an option for a hybrid strategy, which is aimed at an external audience, yet rivals internal marketing from a ROI perspective – Community Outreach.
Your dental practice can build a strong local profile by pursuing community outreach opportunities that will give both your practice and yourself visibility and credibility within your local community. Here are a few of those effective strategies:
Networking: There really is no substitute for personal networking to build your clientele. Become active in your community as a known and likeable dentist in the minds of people you meet, so that you’ll quickly become part of their vast network.
Donations and Sponsorships: Gain a level of brand awareness for your practice by sponsoring local sports teams, events, or other local happenings.
Volunteering: Become active in local organizations that easily give you access to numerous prospective patients and referrers. Not only join, but become a member of a local organization or charity that you’re passionate about.
Public Education: Consider participating in wellness fairs or other health-focused events. You can make arrangements to provide education pieces about oral health to local website and news outlets.
Press Releases: When you have new to share about your practice, like a new team member, special training completion, or open house event, get the word out by submitting press releases to local publications, stations, and websites.
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Note: This content is accurate as of the date published above and is subject to change. Please seek professional advice before acting on any matter contained in this article.
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